Direct marketing is the most efficient method of reaching the best prospects available in Madison WI

Direct marketing offers many advantages over mass advertising mediums.

Direct marketing, and specifically direct mail programs, allow businesses to target their marketing dollars in an extremely efficient manner. And given the sluggish state of the economy, the efficient use of direct mail marketing is a very important tool for the majority of businesses.

Most businesses are flooded from many directions with advertising options including television, radio, magazine, yellow pages, outdoor, etc.. More often than not these multiple options cause confusion. This confusion deepens when there is a limited budget. The questions is usually ‘Which option is best for our needs?’. Continue reading →