Using hard to resist bold offers gets the highest response

Direct marketing, and direct mail specifically, can deliver your message to a target audience like a laser beam.

However, getting to the right people is only half of the battle. Getting a response from a group of prospects is an entirely different matter. The offer you provide those prospects will be the incentive for them to respond to your direct marketing effort.

Your challenge when using direct mail is to develop an offer to motivate your prospects by giving them an offer they can’t refuse. Of course, your business situation is unique so the offer you create must be appropriate for your operating circumstances. Continue reading →