Monthly Archives: December 2015

5 Direct Mail Mistakes We Help You Avoid

Direct Mail | Direct Marketing | Madison WI | 1844LetsPrint | Milwaukee WI

Direct Mail is free if it works – we help make it work well!

Direct mail marketing gives marketers ongoing and near immediate feedback with the drop of each mailer. This is a great prospect when direct mail is successful, creating great response as well as sales.

However, on the opposite side of the discussion, it can be discouraging if there is something done incorrectly with your direct marketing effort and the response is low or non-existent. Simply said, knowing what not to do can make you direct marketing efforts less costly with markedly better response.

Below are listed five of the highest impact mistakes direct mail marketers make when executing a campaign. Our team at wants to help you avoid costly mistakes, making your direct marketing efforts the most successful they can be. Continue reading


72% bring mail in ASAP, when they first get home or when the mail arrives...

77% sort their mail immediately...

75% value the privacy of mail...

63% said an interesting-looking piece caused them to read it...

Source: USPS Mail Moment Research Study