Advantage Cooperative Advertising
Publication – Madison WI

The Advantage Savings Magazine is mailed six times per year to over 190,000 residential addresses in Madison and surrounding communities. It is published by Printed Promotions, Inc. DBA Direct Mail Works.

How Advantage Works

Since Advantage has a direct mail circulation, it can reach all living units in the target area (homes, flats, apartments or condos). This is something no radio station, television station or local newspaper can achieve.

East Madison Mailing

Advantage Magazine East has a direct mail circulation of at least 88,000+ copies mailed East of the Capitol covering Madison’s entire East side plus surrounding areas such as Bristol, Cambridge, Cottage Grove, Deerfield, DeForest, Marshall, McFarland, Monona, Stoughton, Sun Prairie and Windsor.

West Madison Mailing

Advantage Magazine West has a direct mail circulation of at least 102,000+ copies mailed West of the Camp Randall Stadium covering Madison’s entire West side plus surrounding areas such as Black Earth, Brooklyn, Cross Plains, Dane, Fitchburg, Mazomanie, Middleton, Mount Horeb, Oregon, Verona and Waunakee.

Advantage Cooperative Advertising Benefits

  • Cost Efficient – Reach every household for as little as 1.3 cents per delivery.
  • Advantage Advertisers Are Appreciated  – Consumers appreciate incentives to buy
  • Consumers Want Your Ad – bringing buyers and sellers together since 1986,
  • People Hold On To Advantage – 91.3% of all consumers that receive Advantage keep the magazine an average of 8-9 weeks
  • Easy To Use – Advantage fits in perfectly with today’s hectic lifestyles.
  • Advantage Ads Get Noticed – attractive design, full color presentation, and value ensures Advantage gets read, saved and re-read by the consumer.
  • Your Ad Is The Primary Read – Consumers read Advantage for its advertising content – not the same with other media
Advantage Magazine


For more information about Advantage cooperative advertising opportunities
call 1844LetsPrint and we can help you plan your next program.