5 Direct Mail Mistakes We Help You Avoid

Direct Mail | Direct Marketing | Madison WI | 1844LetsPrint | Milwaukee WI

Direct Mail is free if it works – we help make it work well!

Direct mail marketing gives marketers ongoing and near immediate feedback with the drop of each mailer. This is a great prospect when direct mail is successful, creating great response as well as sales.

However, on the opposite side of the discussion, it can be discouraging if there is something done incorrectly with your direct marketing effort and the response is low or non-existent. Simply said, knowing what not to do can make you direct marketing efforts less costly with markedly better response.

Below are listed five of the highest impact mistakes direct mail marketers make when executing a campaign. Our team at 1844LetsPrint.com wants to help you avoid costly mistakes, making your direct marketing efforts the most successful they can be. Continue reading

10 Coupon Ideas For Effective Direct Marketing

Direct Marketing | Coupons | Madison WI |1844:etsPrint | Milwaukee

Using hard to resist bold offers gets the highest response

Direct marketing, and direct mail specifically, can deliver your message to a target audience like a laser beam.

However, getting to the right people is only half of the battle. Getting a response from a group of prospects is an entirely different matter. The offer you provide those prospects will be the incentive for them to respond to your direct marketing effort.

Your challenge when using direct mail is to develop an offer to motivate your prospects by giving them an offer they can’t refuse. Of course, your business situation is unique so the offer you create must be appropriate for your operating circumstances. Continue reading

Coupon Marketing – The Gift Delivered By Direct Marketing

Direct Marketing | Coupon Marketing | Madison WI | Milwaukee WI | 1844LetsPrint.com

85% of women age 25 to 44 read direct marketing pieces

Using direct marketing to target consumers with specific coupon offers is one of the most effective tactics to build sales. Not only can you communicate to new high value prospects, you can reinforce your relationship with existing customers building the buyer behavior that builds your business.

Businesses of all sizes have used coupon delivery through a variety of direct marketing avenues to build business. Coupons delivered like a laser beam to very specific recipients reach out and pull in customers. And, because most offers are tailored to the audience receiving the direct mail, consumers accept, and respond well to the offers.

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Target Marketing – Building Buyer Behavior With NEW NEIGHBORS Using Direct Mail

Target Marketing | Direct Mail |Madison WI | 1844LetsPrint.com

Target marketing allows you to connect with New Neighbors meeting your demographic requirements delivering the highest ROI

Target marketing to “new neighbors” in your market area is an efficient and powerful use of direct mail.

Imagine a customizable direct mail program designed to allow you to connect with new arrivals in your market area to begin building buyer behavior in a positive way. By using timely target marketing techniques, you deliver to the specific demographic group you value very aggressive offers each month.

This type of target marketing program gives you the opportunity to build a relationship when customers are open to new options. Because these consumers have no established buying patterns in your market area, you have a great opportunity to build repeat business and turn a one time customer into and loyal repeat customer. Continue reading

Direct Marketing Beats Mass Advertising in Madison Wisconsin

Direct Marketing | Direct Mail | Madison WI | 1844LetsPrint.com

Direct marketing is the most efficient method of reaching the best prospects available in Madison WI

Direct marketing offers many advantages over mass advertising mediums.

Direct marketing, and specifically direct mail programs, allow businesses to target their marketing dollars in an extremely efficient manner. And given the sluggish state of the economy, the efficient use of direct mail marketing is a very important tool for the majority of businesses.

Most businesses are flooded from many directions with advertising options including television, radio, magazine, yellow pages, outdoor, etc.. More often than not these multiple options cause confusion. This confusion deepens when there is a limited budget. The questions is usually ‘Which option is best for our needs?’. Continue reading

Direct Mail Marketing and the Irresistible Offer

"Response Rate Report" shows direct mail attains higher response rates than digital media-Madison WI-Mail Muscle

The Direct Marketing Association’s “Response Rate Report” shows direct mail attains higher response rates than digital media

Direct mail marketing continues to get response at the highest levels. The Direct Marketing Association publishes a report annually titled the Response Rate Report. In short, direct mail gets higher response rates than any other direct marketing medium and email marketing delivers a higher ROI.

Of course, sending emails to people you know, to sell additional products and services they are familiar with, explains the higher ROI. Direct mail provides the foundation for direct marketers looking to build an email list able to actually produce higher ROI figures.

How Irresistible Offers Can Affect Response and ROI

What is an irresistible offer you ask? It is an offer delivered to targeted prospects that is very specific, tangible in that it has obvious value to the recipient and can benefit new customers immediately. Part of the allure is the offer must be exciting so it will capture the attention of your prospects and break the norm to which consumers have grown accustomed. Continue reading

Direct Mail Marketing – Winning Medium – Less Competition

81 Percent People Scan Direct Mail Daily - Mail Muscle-Madison WI

Consumers look forward to receiving and reviewing mail

Direct mail marketing is in a time of transition and opportunity.

The internet has impacted the way consumers gather information and as a result how marketers approach connecting with them. Many companies have adopted aggressive web strategies using their websites as a foundation for blogging, video, information posts, surveys and interactive promotions.

Coupling that activity with consumers using email, Skype, texting and other communication tools/programs, and it is no wonder why the volume of mail has decreased. Continue reading

Direct Mail Marketing is Dead – New Millennium Myth

direct mail marketing-Post card-Mail Muscle-Madison WI

Direct mail marketing when employed correctly can be more effective than ever even in the internet age

The demise of direct mail marketing and other print media has been predicted since the internet began hitting its stride in the late 1990’s.

However, don’t expect direct mail marketing and print media to “go away”. What you can expect is for marketers to adapt their print media strategies, including direct mail, to consumer behaviors. Don’t forget magazines such as LOOK, LIFE and Saturday Evening Post, some of most widely circulated magazines of last century, adapted to the introduction of broadcast media. All still exist in one form or another, even though their demise was predicted half a century ago. They adapted their editorial, distribution and ad sales and continued to provide consumers news and entertainment.  Continue reading

Why Direct Mail Marketing?

Direct Mail Marketing-Mail Muscle-Madison WI

The ‘Mail Moment’ happens in every household

The question should be ‘why not direct mail?’.

Why not, indeed.  At a time when consumers are being bombarded from every direction at literally every minute of day by electronic and digital media, direct mail offers an advertising medium that is intimate and a consumer can choose to read on their own terms, when he or she deems it appropriate.

Direct mail marketing has many qualities that make it more effective than ever and a great way to compliment electronic and digital options that are now so pervasive. Continue reading