5 Direct Mail Mistakes We Help You Avoid

Direct Mail | Direct Marketing | Madison WI | 1844LetsPrint | Milwaukee WI

Direct Mail is free if it works – we help make it work well!

Direct mail marketing gives marketers ongoing and near immediate feedback with the drop of each mailer. This is a great prospect when direct mail is successful, creating great response as well as sales.

However, on the opposite side of the discussion, it can be discouraging if there is something done incorrectly with your direct marketing effort and the response is low or non-existent. Simply said, knowing what not to do can make you direct marketing efforts less costly with markedly better response.

Below are listed five of the highest impact mistakes direct mail marketers make when executing a campaign. Our team at wants to help you avoid costly mistakes, making your direct marketing efforts the most successful they can be. Continue reading

10 Coupon Ideas For Effective Direct Marketing

Direct Marketing | Coupons | Madison WI |1844:etsPrint | Milwaukee

Using hard to resist bold offers gets the highest response

Direct marketing, and direct mail specifically, can deliver your message to a target audience like a laser beam.

However, getting to the right people is only half of the battle. Getting a response from a group of prospects is an entirely different matter. The offer you provide those prospects will be the incentive for them to respond to your direct marketing effort.

Your challenge when using direct mail is to develop an offer to motivate your prospects by giving them an offer they can’t refuse. Of course, your business situation is unique so the offer you create must be appropriate for your operating circumstances. Continue reading


72% bring mail in ASAP, when they first get home or when the mail arrives...

77% sort their mail immediately...

75% value the privacy of mail...

63% said an interesting-looking piece caused them to read it...

Source: USPS Mail Moment Research Study